J.J. Krupert Top 13 Countdown – December ’10 #4: “Drunk” by Domo Genesis featuring Mike G

It is funny the various levels of rap stardom in this internet age, because Wiz Khalifa announced earlier this week that his release coming out on whatever record label thought he could make money for them is going to be called Rolling Papers. Not that unlikely a title being he’s made a name for himself as a proud weed-smoker. Problem is Domo Genesis, who is part of the OFWGTKA (Odd Future Wolf Gang Kill Them All) collective, put out a “CD” last year called Rolling Papers. Of course, the Domo Genesis release was not an actual CD, and I don’t know if physical copies exist, and you could get it for free from the various Odd Future sites, and it bounced all around the internet. But Domo was on his twitter feed, bitching about the Wiz Khalifa title choice.
On one hand, I see the point, because they had to have known that the Domo release pre-existed, and that’s not too hip hop to be biting some shit from last summer, even if your’s in a completely different level. You still don’t want to appear that way. At the same time, Domo Genesis, and really Odd Future as a whole, is an internet upstart that has tweeted incessantly and released a ton of music, much of it throwaway, to get itself internet attention. What does that translate into? Not shit, I’d say, although Lil B will be the true test of that. Meanwhile, Wiz’s “Black and Yellow” has become the de facto Steelers Pride song going into the Super Bowl. Wiz was on George Lopez doing the song the other night. And still, even with that, Wiz Khalifa has not done shit either. Has he had an actual release yet on a record label that pays money in return for how much you sell? Man, hip hop is all sorts of fucked.
So what we have here is a guy who has had incredible buzz and is one of the hot young flavors of hip hop that college kids love, and a record label is hoping to cash in on this, though they have not really readjusted their marketing ways to the internet age to cash in on things like this before they are overhyped and have lost their intrigue to the always fickle college-aged demographic. And underneath of that we have a guy from a clique that has generated internet buzz and has thousands of followers on twitter who is upset that someone is using the title he used last year, even though his shit probably wasn’t even copyrighted at all. I mean, I would doubt it at least.
The whole twitter ego of having followers and retweets and trending topics, it’s very much like the housing market before the bubble – all inflated nonsense that means absolutely nothing. The internet has turned marketing into such a retarded endeavor, yet it all boils down to the exact same thing it always did – if you tell people consistently enough that you are something, even if you are not, they will eventually be glad to give you money to pretend you are what you say you are, regardless of what you actually are. That’s marketing.
On the bright side, I’m glad to see dudes getting back into joints. I never was much of a blunt fan. Joints are so chill and more appropriate. It could be a white joints/brown blunts mandingo sexual stereotypes low self-esteem thing though. I still prefer joints to blunts, and bongs, and really anything other than maybe a nice stone bowl, but with some sort of wrap around the handle part so it doesn’t get all hot and burn you when you try to hold it. I also still enjoy the idea of smoking through a beer can with holes poked in it, just because you know, that’s just a perfect thing that makes perfect sense. If I had nothing better to do, I’d just start a website called smokingweedthroughbeercans.com and get people to send in pics of them doing just that. Eventually it would get trendy at some point, and I’d probably have topless skanks sending in pics, even though in real life, they’d probably never smoke through a beer can. Then you’d have hipster types pretending to smoke through beercans, and people photoshopping like Abe Lincoln and Clara Barton smoking through old beercans, and it would get ridiculous. And I’d try to sell some t-shirts there for a while, which would do okay, but at the most, I’d spend a lot of fucking time working on something that maybe cleared me a thousand bucks the best month ever, and never close to that most of the other three and a half years I did it. That’s the internet, and that’s marketing, right there. You will not get rich, and you will always be of broke pockets and broken spirits, and there is nothing but work. Life is work. So you might as well slow down and get drunk, like this Domo song featuring Mike G. I love the ending when it gets all screwy and slow and awesome.
Also, for god's sake, Free Earl Sweatshirt.
STEAL “Drunk”
NEXT UP: A song about hair, long beautiful hair (hopefully)!